How to Create an Ad Account in Ads Manager

Ads Manager is a powerful tool provided by various advertising platforms, such as Facebook and Google, that allows businesses to create, manage, and analyze their advertising campaigns. If you are looking to promote your products or services online, creating an ad account in Ads Manager is the first step towards reaching your target audience effectively. In this guide, we will walk you through the process of creating an ad account in Ads Manager.

There are different ways to create a Facebook Business Manager account. One way is to use your own Facebook profile and follow the steps on this guide. Another way is to buy an existing Business Manager account from a third-party seller, such as

Step 1: Sign in to Ads Manager

The first step is to sign in to the Ads Manager platform of your chosen advertising platform. If you don’t already have an account, you will need to create one. Follow the platform’s registration process and provide the required information to set up your account.

Step 2: Navigate to Ad Accounts

Once you are signed in, navigate to the Ad Accounts section in Ads Manager. This section is usually found in the main menu or sidebar of the platform. Click on the Ad Accounts tab to proceed.

Step 3: Create a New Ad Account

In the Ad Accounts section, you will see a list of your existing ad accounts, if any. To create a new ad account, click on the “Create Ad Account” or similar button. You may be prompted to provide additional information, such as your business name, contact details, and payment method. Fill in the required fields accurately.

Step 4: Set Up Ad Account Permissions

After creating the ad account, you may need to set up permissions for other team members or agencies who will be managing your advertising campaigns. This step is optional but can be useful if you want to delegate certain tasks or collaborate with others. Specify the roles and access levels for each user or agency, ensuring that they have the necessary permissions to fulfill their responsibilities.

Step 5: Add Payment Method

In order to run ads and promote your business, you need to add a payment method to your ad account. This can be a credit card, debit card, or any other accepted payment method supported by the advertising platform. Follow the instructions provided by the platform to add your payment details securely.

Step 6: Set Up Billing Thresholds

Some advertising platforms offer the option to set up billing thresholds, which determine when you will be charged for your ad spend. For example, you can choose to be billed when your ad spend reaches a certain amount, such as $100. This step is optional, but it can help you manage your advertising budget effectively. If the platform offers this feature, navigate to the billing settings and set up your desired thresholds.

Step 7: Create Your First Ad Campaign

With your ad account set up and ready to go, it’s time to create your first ad campaign. Navigate to the campaign creation section in Ads Manager and follow the platform’s instructions to define your campaign objectives, target audience, budget, and ad creatives. Make sure to optimize your ads for maximum performance by using relevant keywords, compelling visuals, and persuasive ad copy.

Step 8: Monitor and Optimize Your Campaign

Once your campaign is live, regularly monitor its performance using the analytics and reporting tools provided by Ads Manager. Analyze the data to identify areas of improvement and make necessary optimizations to maximize your return on investment (ROI). This may include adjusting your targeting, modifying your ad creatives, or refining your ad copy.

Creating an ad account in Ads Manager is the first step towards running successful advertising campaigns online. By following the steps outlined in this guide, you can set up your ad account efficiently and start reaching your target audience effectively. Remember to continuously monitor and optimize your campaigns to achieve the best results for your business.

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