Facebook is not just a platform for connecting with friends and sharing photos; it is also a powerful tool for businesses to reach their target audience and grow their brand. One of the key features that Facebook offers for businesses is the Business Manager tool. This tool allows businesses to manage their Facebook presence, advertising, and assets in one centralized location. If you want to become a business manager on Facebook, here are the steps you need to follow:
Create a Facebook Business Manager Account
The first step to becoming a business manager on Facebook is to create a Facebook Business Manager account. To do this, go to the Facebook Business Manager website and click on the “Create Account” button. You will be prompted to enter your business name, your name, and your business email address. Once you have filled in the required information, click “Next” to proceed.
Add Your Business Page
After creating your Business Manager account, the next step is to add your business page. To do this, click on the “Business Settings” tab in the top-right corner of the screen. From there, click on the “Pages” tab in the left-hand menu and then click on the “Add New Pages” button. You will be prompted to enter the name or URL of your business page. Once you have entered the information, click “Add Page” to add it to your Business Manager account.
Assign Roles and Permissions
Once you have added your business page to your Business Manager account, the next step is to assign roles and permissions to the people who will be managing your Facebook presence. To do this, click on the “Business Settings” tab and then click on the “People” tab in the left-hand menu. From there, you can add people by entering their email addresses or by inviting them through Facebook. You can then assign roles and permissions to each person based on their responsibilities within your business.
Create and Manage Ad Accounts
As a business manager on Facebook, you will have the ability to create and manage ad accounts for your business. To do this, click on the “Business Settings” tab and then click on the “Ad Accounts” tab in the left-hand menu. From there, you can create a new ad account by clicking on the “Add New Ad Accounts” button. You can also request access to an existing ad account by clicking on the “Request Access” button and entering the ad account ID.
Manage Your Business Assets
In addition to managing your business page and ad accounts, Facebook Business Manager also allows you to manage other assets such as your Instagram account, product catalogs, and pixels. To manage these assets, click on the “Business Settings” tab and then click on the relevant tab in the left-hand menu. From there, you can add or remove assets, assign roles and permissions, and view performance metrics.
Collaborate with Partners
If you work with external partners such as agencies or freelancers, Facebook Business Manager makes it easy to collaborate with them. To add a partner, click on the “Business Settings” tab and then click on the “Partners” tab in the left-hand menu. From there, you can add partners by entering their business ID or by searching for their business name. You can then assign roles and permissions to each partner based on the level of access they need.
Stay Updated with Facebook Business Manager
Facebook is constantly updating and improving its features, including the Business Manager tool. To stay updated with the latest changes and best practices, make sure to regularly check the Facebook Business Manager website and blog. You can also join Facebook groups or forums where business managers share tips and insights.
Becoming a business manager on Facebook can provide you with a centralized platform to manage your Facebook presence, advertising, and assets. By following the steps outlined above, you can set up your Business Manager account and start leveraging the power of Facebook for your business.
